1/ 64% of shoppers are happy with their Black Friday purchases
eBay surveyed 1,000 Russians to see if they thought Black Friday shopping was a bargain.
According to the results of the survey, the majority of respondents (64%) consider the purchases at the sale to be successful, as they plan them in advance. 29% of them believe that the main thing during this period is to carefully analyze offers on different sites.
24% pre-plan purchases, make lists and therefore never purchase unnecessary items. 11% said they were happy with the low prices and savings during the sale.
2/ Russians tend to buy premium goods and services more often
Analysts at YooKassa studied the demand for goods and services of the premium segment among Russians in January-October 2021.
According to the study, the number of purchases of goods worth from 500 thousand to 1 million rubles in 10 months of 2021 grew 6 times, and the turnover of online stores - 6.3 times compared to the same period in 2020. The number of customers increased 5.7 times.
The biggest – 19-fold – growth in the number of purchases was observed in the segment of designer clothes and shoes of famous fashion brands.
The conclusions of the study were made based on about 6 million payments on 160 thousand Russian and foreign sites that accept YooKassa payments.
3/ Fast fashion market to exceed $ 200 billion by 2030
By 2030 fast fashion market is supposed to be over $200 billion: significant growth is expected in the industry over the next five years. Such conclusions were reached by Research and Markets analysts in their report "Fast Fashion Global Market Opportunities And Strategies to 2030: COVID-19 Gorwth and Change". In 2020, according to the researchers, the global fast fashion market amounted to $68.6 billion despite the observed decline in annual growth rates. According to forecasts, over the next five years the market volume will reach $163.4 billion with a stable growth of 19%. By 2030 it should reach $211.9 billion: over the next five years the growth rate is expected at 5.3% per year.
